“I couldn’t work as a product/UX designer because I am not that creative.” Rings a bell, doesn’t it? — I recently asked a former client why he hired me for the job. One of the main reasons was that I had an artistic background (I played instruments, painted, and so forth). After hearing that, the opening quote resurfaced as I remembered developers and managers saying the same thing repeatedly…

Sending an email invite to your friend (i.e. referral) via email that goes to their spam folder is not very useful, neither to the sender nor to the receiver and especially not to the business. — How to plan for when things don’t go as planned? A simple answer — create backup plans. In plain English, provide alternative ways of achieving the same result. How? The critical part of designing fallback plans is to ensure that they take advantage of other functionality to accomplish…

I have recently read a good summary about user testing. It is from the book called Influence by Robert B. Cialdini, PhD, and it points out something self-evident yet profound. It says that people determine what is correct by checking out what other people think is correct. It sounded wrong…

We all hope for the best, but hopes alone don’t change a thing. The recipe for success is relatively simple: make small smart choices every day for the rest of your life, and you will achieve great things. However, staying consistent can be challenging. …

I was called to audit and improve the writing process of specification document (further referred to as spec) because of the slow turnaround and collaboration issues between different departments. Before jumping into it, let’s agree on what the specification document is and what it is for. While it may vary…