Recently I made the decision to change the way I engage with brands, services and other advertisers who are interested on interacting with me.
The fight for my attention is out there without me even being aware of who is researching about me or the segment I belong to, investing to understand my preferences, context and interests… all of these to try to develop strategies and tactics to make me engage with them for some minimum amount of time to hope to convert me in their customer or to increase my value (for them) as a client.
One of the most annoying things is the volume of e-mails in my inbox. Daily messages delivered probably using “automated marketing platforms” that seem to be more like “SPAM management for the Enterprise” are not working for both of us (advertisers and me). My inbox keeps growing; the noise is making me delete many e-mails without even read titles, just senders; and the amount that advertisers are paying to get my attentions keeps getting more expensive (incremental cost per interaction).
The other element that is not working right (for me) is Re-targeting. I am getting impacts from campaigns of products that I bought already or that I access to their websites or other channels with intentions different to buying the product or service…
These are the reasons why I am making this offer to advertisers. STOP SENDING ME E-MAILS AND STOP DELIVERING CAMPAIGNS ONLINE, I WILL IGNORE THEM OR DELETE THEM WITHOUT EVEN READING THE MINIMUM AMOUNT OF CONTENT OF YOUR MESSAGE.
I don’t think advertising is bad, but it just got impossible to manage from the customer perspective. I don learn and get aware through advertisers messages but I just don’t have time anymore, in my inbox are when I am consuming content online so that is why I want to try a win-win alternative.
PAY ME FOR MY ATTENTION, DON’T SPEND YOUR MONEY ON SOFTWARE OR TECHNOLOGIES TO DISRUPT MY DAY, PAY ME THAT MONEY OR INVEST IT ON IMPROVING YOUR PRODUCT OR SERVICE.
In this link http://www.jstabout.com/jhr-feedback-and-answers you will be able to post short messages, images, videos and links. I will read all of them for at least 1 minute, if your message is not relevant I won’t read more about it but I will give you feedback and answers to your question (no multiple questions). I am making the commitment of answering everything within the first 12 hours. I will be the only one reading your posts and I won’t share anything with anyone.
The initial price of my attention is $3.00 USD a year and this price could change in the future based on the limitation of my time.
The money is not to make me rich, but to make advertisers think twice if I am the right audience for their post.
I don’t want to change all the advertising and marketing rules, I just need to simplify and filter all the messages I am getting every day.