Responding to price is hard-wired into our brains
The first rule of pricing is: you do not talk about pricing
Tom Whitwell

A funny tangent. The second I set foot in China I become extremely frugal. Anything over 5RMB requires careful consideration.

This has lead to many missed opportunities. Cool things I haven’t bought because they seemed offensively expensive at the time, but once back in Sweden I regret not getting.