Lessons of a Rookie Product Manager: A Prioritization Framework

Hannah Catania
1 min readSep 12, 2019

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If you’re anything like me, you found your first few months (or more) as a Product Manager to be a stream of requests that were, at the best of times, overwhelming.

After one too many bugs reported without enough attached information, I sat down to create an Eisenhower matrix for prioritization that I shared with all teams. I asked that anyone emailing to report a bug or even request a new feature from the team reference this matrix and set a priority level along with the request.

The results were:

  1. Our team set expectations as to what we would have time to fix or build and what we more than likely wouldn’t
  2. Made it easy to say NO to requests and clearly point to why

A Prioritization Matrix

A Bug Prioritization Matrix

Rolling this out reduced the number of requests that we as a team had to deal with as the priority 4 issues were recorded and filed away to look into if we ever managed to fix all the priority 1, 2 and 3 issues. Ultimately, this allowed the team to better focus on the existing backlog with fewer distractions as we could quickly organize requests accordingly.

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