Coming to Concept
Let’s review the question.
After conducting secondary research and an initial user survey about how groups talk about food — I asked this:
The biggest issue with using apps like Yelp, Google Places, or Zomato is that they force you to consistently enter and exit their app as you share places with your friends.
During ideation, we kept asking: what if you could bring those searches directly into your conversations?
This brought us to discuss Facebook Messenger chatbots.
Something which, at the time, was not yet live.
The power of Facebook’s initial bot experiments — like @dailycute was exactly that. You could bring them into any existing conversation, and call upon the power of the bot.
So — what if you could just say —
and results would magically appear within your group conversations?
That’s the power of in-group chatbots.
Let’s apply that same model to food.
And what if it wasn’t just a measly link — but the top three results pulled from your favorite restaurant search app — like Yelp, Google Places, or Zomato? Not only will you receive quick results, but you’ll get them directly inside of the Facebook Messenger group where you’re already talking about how much you all really want some good ramen tonight.
Yeah, it’s only saving you some keystrokes and app-switching.
But as humans, we have this lazy instinct.
Why not indulge it sometimes?
