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Samuel Haarala
Samuel Haarala

Samuel Haarala

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Samuel Haarala
Samuel Haarala
Dec 14, 2015 · 1 min read

Pitch

Video Pitch

Here is a link to my pitch for Connecting Cheddar Squares:

https://www.youtube.com/watch?v=Mtrluwxo4-k

Samuel Haarala
Samuel Haarala
Dec 2, 2015 · 6 min read

Evaluation

Market Survey

In order to gather data about the potential ideas for this assignment, I sent out a poll via email to a variety of my contacts. In this poll I asked the recipients three questions:

Would you purchase this product if you saw it in a…

3 responses
Samuel Haarala
Samuel Haarala
Nov 10, 2015 · 5 min read

Structure

For this assignment I chose to focus on Annie’s Cheddar Squares. Very similar to the Kellogg Cheez-It product, I looked closely at the…

2 responses
Samuel Haarala
Samuel Haarala
Oct 29, 2015 · 7 min read

Blue Sky

Playful Blue-Sky Team Idea Generation: My General Ideas

Before starting the idea generation session with my group, I sat down for about 45 minutes and started doing some initial brainstorming of some new ideas to enhance the kid’s snacking…

2 responses
Samuel Haarala
Samuel Haarala
Oct 16, 2015 · 10 min read

Research

Ask (interviews)

While doing research to explore more into kids snacking, and more specifically no-spill packaging, I was tasked to interview 3 people. Here are profiles of the people I interviewed and what I took away from each person I spoke with:

2 responses