Ten Tips from FCB CEO Carter Murray for Soon-To-Be Advertising Grads
During the summer of 2015, I had the incredible opportunity to intern in the Social Media department at FCB’s Chicago office. It was one of the most formative experiences of my life, and I fell even more in love with advertising than I already was. During that time, I had the chance to meet FCB’s global CEO Carter Murray at a Chicago Blackhawks playoff game. Carter is one of the youngest CEOs of a global advertising agency, and as a soon-to-be grad looking for a job in advertising, I asked Carter for advice on how to set myself apart and add the most value in any position I’m in.
Here are ten tips from Carter about achieving success and fulfilment in your future advertising career:
1. Be yourself
It’s the only thing that makes you really different in a company. Ultimately, anyone can learn how to write a brief, deliver a project on time, etc. But it’s you, your character, experience, perspective and personality that makes what you do special and different.
2. Learn from your boss
Make sure that you have a direct boss that you can learn from. If possible, one you also like!
3. Be a sponge
Make sure you have a job where you can learn something every day. With that mindset, you can be passionate about what you do, and being passionate about what you do is THE key to everything.
4) Add value
Always do what’s expected in your job, and then one additional thing (at least) above it.
5.) Care about the people around you
Try to learn real empathy. Understand why people are behaving the way that they are and making the decisions they are, from the CEO to the assistant on the team. It will make you a better communicator and help you build better relations.
6.) Dream big
In the early days you have to sweat the small stuff because it’s how you learn the basics of any business. But, always try to think about yourself and what you do in terms of what great success looks like.
7.) Stay humble
The older I get, the more I realize how little I know about everything.
Care about your client’s business and what you do to help them. In our world, these people are putting not just their money, but their careers, partially in your hands. It’s a responsibility that requires caring.
9.) Be hungry, be generous
It’s what will drive you to always improve and show people around that you’re never satisfied or taking things for granted. And being generous will show who you are and that this hunger is a tempered one, not a selfish one.
10.) Be yourself
You need to start and end with this because it’s the glue to making everything in between matter.