What distinguishes a Shopify SEO Expert from a general SEO consultant?

A Shopify SEO expert specializes in optimizing online stores built on the Shopify platform. They have in-depth knowledge of Shopify’s unique features, limitations, and best practices, enabling them to tailor SEO strategies specifically for Shopify stores. This includes optimizing product pages, managing collections, handling Shopify-specific URL structures, and leveraging built-in SEO tools and apps.

On the other hand, a general SEO consultant has a broad understanding of SEO practices that apply to various types of websites. While they can improve search engine rankings and visibility for a wide range of sites, they may lack the specialized expertise required to fully optimize a Shopify store. The key difference lies in the specialized, platform-specific knowledge and experience that a Shopify SEO expert brings to the table, making them better equipped to handle the unique challenges and opportunities associated with Shopify.