Listening Up: How Social Listening Can Transform Your Marketing Strategy
Social Listening:
Process of tracking and analyzing Social Media conversations and trends related to your brand to gain insights into what people are saying about your brand, product, or service.
The insights from these conversations are used to make informed marketing decisions.
Social Listening also involves tracking and analyzing mentions of relevant keywords, phrases, and hashtags.
Every brand should listen to its audience, and competitors, and analyze what's being said about it.
Social Listening helps provide businesses with a better understanding of what their customers prefer, their concerns, and their feedback. This can help businesses address customer complaints and negative feedback to measure the effectiveness of their marketing campaigns.
Social Listening Benefits:
1. Social Listening can help you measure your performance on Social Media, Web, and determine your Social Media Strategy which will save your company time and money.
2. Social Listening can help businesses measure the impact of their marketing campaigns and adjust their strategies.
3. Measure results from marketing and sales, mentions, campaigns, comments, shares, and more. These results can help any business optimize its campaigns.
4. Businesses respond to customer complaints, concerns, or questions on social media which will enhance the customer experience.
5. Social Listening helps businesses identify opportunities to engage with their audience and create a relationship with them which leads to building brand awareness.
6. Social Listening enables businesses to track trends, monitor competitors and stay up-to-date with the latest trends and developments.
7. Social Listening helps businesses track and respond to the audience's questions and negative feedback which can help improve the brand's products and services.
8. Social Listening helps you discover new product ideas or ways to enhance features on existing products.
9. Social Listening allows businesses to identify any problem or crisis and deal with it before the risk of the crisis going viral.
10. Social Listening help businesses identify the content that resonates well with their audience and where to distribute their content. So, Social Listening is great for your business's content strategy.
That's why Social Listening is a powerful tool for marketers.
Here are some Social Listening Tools that allow you to monitor, track and analyze social media conversations and trends:
1. Sprout Social:
Sprout Social helps you monitor and manage engagement across different platforms, uncover trends, learn about your audience and gain insights. It offers a competitive analysis and real-time monitoring capabilities across Social Media Channels.
2. Hootsuite:
This tool provides businesses with real-time data on their brand reputation, trends, and audience conversations on social media. It offers a customizable dashboard, Analysis, and social media reporting features.
3. Mention:
Social Listening and monitoring tool designed to help businesses track brand mentions, identify influencers, and more.
4. HubSpot:
Social Listening tool that helps businesses schedule social posts in advance, manage social profiles from one tool, and monitor interactions, conversations, and audiences on Social Media.
Social Listening Examples:
Netflix
The famous DIY socks. Netflix has used this strategy to create a video that teaches people how to make DIY Socks when they're watching Netflix. As Netflix is famous for its consumer trend "Netflix and Chill"
- Social Listening vs Social Monitoring:
Social listening and Social Monitoring are two important aspects of social media strategy, but they are not the same. Social monitoring is about tracking specific keywords, hashtags, or mentions of your brand to stay up to date with what people are saying, and responding to those mentions when necessary. So, it’s about collecting data on what’s happening on social media and acting on it.
While social listening involves analyzing the conversations and trends happening on social media to gain insights into customer opinions, behaviors, and preferences. This means that Social Listening is about understanding the bigger picture of what is happening.
By using both social monitoring and social listening together, companies can stay aware of what people are saying about their brand while also gathering insights to help drive their marketing and business decisions.
