For collecting consumer data through the market survey, I developed online survey questionnaire. The questionnaire was conducted with an online Qualtrics-created survey.
For this Scamper assignment, I chose 4 different existing snacks such as Annie’s Bunny Fruit Snacks, Soda Can, Boxed Juice, Ice Cream.
Since I am a foreigner who came from South Korea, I thought that I’d better approach Korean people who live in the United States as me. Except they are all Koreans, I tried to contact 3…