The Ghost and the Sea Monster: The Importance of Knowing Your Audience Through the Lens of Guillermo del Toro
Crimson Peak had what we love about every other Guillermo del Toro film: visually stunning, hyper-realistic creatures and complicated characters brought to life by an established cast. By all accounts, it should have seen the same success in 2015 that Shape of Water would see two years later.
However, the film bombed at the box office.
Why? Because it lacked one cardinal necessity for any modern film: the proper marketing.