Structured Ideation

Product Idea: Cuddle Cup

SCAM²PER²:

SCAM²PER² IDEATIONS

Chosen Ideations:

• Substitute: Turn into square
• Combine: Add backpack straps
• Adapt: Make collapsable
• Modify: Make it structural
• Magnify: Pocket for dog toys/accessories
• Put To Other Use: Doggy pad on inside to clean dirty paws
• Eliminate: Eliminate a “need” for it, and make it “novel”
• Reverse: Can be turned inside out for an alternative appearance
• Rearrange: Can hang to car ceiling

Morphological Analysis:

Provides Comfort:

1. Fleece material
2. Contains a cushion
3. Spacious
4. Warmth
5. Area to provide dog snacks
6. Essential oils

Keeps Dog in One Place:

1. Buckles into seatbelt
2. Weighted
3. Contains a door
4. Velcro
5. Harness
6. Leash

Doesn’t Take Up Space (when not in use):

1. Rolls into itself
2. Collapsable
3. Detachable/disassemble
4. Flat
5. Disposable
6. Weatherproof — can stay outdoors

Multiple Uses:

1. Backpack straps
2. Turns into dog bed
3. Turns into blanket
4. Contains pockets for accessories
5. Turns into bag for dog accessories
6. Turns into seat cover

Presentation Material: