Press Release for the World’s Smallest Portable Document Scanner

A writing sample for a press release.

A printing company that the agency works for has recently launched the world’s smallest portable document scanner and would like to launch the product with media. The move is part of a wider strategy to raise its profile with consumers and capture higher market share in the scanner market.

Please provide the following:

Summary of a launch idea (please keep response to under 300 words)

Brief pitch for the event with key selling points or areas of discussion that would interest media

Summary:

Organise a product launch party, which in this case is the world’s smallest portable document scanner. The guest speaker will be the company’s CEO, who will be introducing the scanner to the invited guests. The guests will include tech journalists, bloggers, the mainstream media and the relevant consumers such as offices, representatives from the civil service and selected members of the public. The party will comprise a welcome speech by the CEO, followed by the unveiling of the scanner with a question and answer session and ending off with the invited guests getting the opportunity to have a test run with the scanners provided at the testing booth. Media kits will be provided entailing the itinerary of the launch party, the product brochure outlining the specifications and discount voucher, which can only be used for purchase of the scanners on the launch day itself. The party is aimed at generating extensive media coverage as well as garnering positive product reviews from the guests. The highlight of the party will be the handing out of miniature keychain, which is a replica of the actual scanner to the guests. This is symbolic of the small size and portability of the actual document scanner, serves as a constant reminder to the guests regarding the product beyond the launch party itself and also exposes it to a wider audience when the keychain is brought out of the launch party space.

Brief pitch for the event:

The launch party for the world’s smallest portable document scanner will be held at Hall 6 in Suntec Convention Centre on the last day of the popular tech convention, Comex with an estimated number of 250 invited guests. The guests will be the first ones to get the chance to witness and test out the scanner.

The highlight of the launch party is the handing out of miniature keychain, which is a replica of the actual scanner, to the invited guests. This is symbolic of the small size and portability of the scanner, serves as a constant reminder to the guests regarding the product beyond the launch party itself and also exposes it to a wider audience when the keychain is brought out of the launch party space.

The scanner named ScanPen is the size of a typical writing pen. It is extended during use and retracted to the initial pen size when idle, making it look professional and sleek. To power the scanner, it must be charged before use and it can last for up to 12 hours. It comes in three different colours — black, blue and grey.

One would wonder how reliable is the scanner given such a size. Consumers can be assured that the scanner is a result of three years of designing and engineering to provide the best scanned document. It has been tried and tested by the company on every type and texture of paper in the market currently. There is a patented anti- shake feature, which will produce a highly accurate scanned image of 9600 x 9600 dpi.

Usage is simple. Instructions are clear and easily comprehended. Voice instructions are also available in multiple languages such as English, French, Spanish and Mandarin.

The scanner is priced at $149 and is available to the public in summer at all leading retail outlets.