Beyond Chat: Reveal the Potential of ChatGPT in Product Management
“As an AI language model, I am designed to complement and enhance human capabilities, not replace them. My purpose is to provide users with a tool to assist them in various tasks, such as generating text, answering questions, and automating certain processes.”
The lines you just read were written by an artificial intelligence. In the digital world, there are many artificial intelligence models, one of which is named ChatGPT.
“ChatGPT is an artificial intelligence language model. It is an adaptation of a model called GPT (Generative Pre-trained Transformer). GPT utilizes a type of artificial neural network called Transformer, which is effective in tasks involving language understanding and generation. ChatGPT is pretrained on a large dataset of text and can be used to generate or respond to natural language text. In essence, we can say that ChatGPT is a model built upon an artificial intelligence algorithm and language processing capabilities”
We can use artificial intelligence language models like ChatGPT in almost every field. I enjoy using ChatGPT. However, I always keep in mind that the responses given by the model should be examined with a critical eye. Today, I would like to talk about with you, using simple examples, how ChatGPT can be utilized in the field of product management and what it is capable of.
Before I forget, I would like to make a note: Artificial intelligence language models like ChatGPT have the ability to generate complex paragraphs with more accurate and emotionally nuanced alternative expressions. I also attempted to utilize this feature of ChatGPT to create my writing with more expressive and emotional conveyance.
let’s begin.
1) Research Step
Key Takeaway:
Conducting market research and competitor analysis.
Assessing customer needs and feedback.
Tracking and analyzing industry trends.
You want to bring innovations to your field and conduct extensive research to add new features to your product both globally and locally. Hold on for a moment! Give ChatGPT a chance and start writing down your thoughts and ideas in sentences. ChatGPT will present you with alternatives and promptly list some features that have been implemented in the industry. You can easily obtain answers to questions such as what the trends are, how use cases have several, and the advantages and disadvantages in different application areas. If you feel that you’re starting to achieve the desired outcomes, don’t hesitate to further detail on your questions. Remember to continue engaging in communication based on the responses you receive from ChatGPT.
Let's examine a simple example.
You work in the e-commerce sector, and you have analysis indicating that users in the mobile app do not complete the purchase for some of the products they add to their shopping carts. You can share this analysis with ChatGPT and ask for its interpretation. You can inquire about how to encourage users to complete the purchase flow for the items in their carts. How can we reduce the cart abandonment rate? You can engage in brainstorming sessions for such questions.
I’ve a question that came to mind: Why did it prioritize the order in that way? If you asked the same question, would the order be the same?
Note: ChatGPT is a continuously evolving product. You can follow the right strategies to obtain answers that suit your purpose and ask more in-depth questions. Additionally, there are many example prompts available for ChatGPT. Since our topic is ChatGPT, I couldn’t help but ask without consulting it myself, of course.
2) Feedback & Data
Key Takeaway:
Generating customer personas and user profiles.
Identifying and tracking key performance indicators.
Tracking and analyzing product performance metrics.
It is crucial for Product Managers to analyze the feedback they receive from users and the data collected from the product to predict challenges and determine the moves they will make on the product.
You work in the gaming industry, and you have released a new version of a game. The initial hours of user response are highly important as they indicate your next move. For example, the levels in your new game version might prove to be quite difficult, and you can examine this by comparing users’ progress levels with their past progress levels. No matter how much you or your team test, it is challenging to assess and showcase the user experience based on their own data.
(I would like to open a parenthesis here. -parenthetical remark- It may be possible to transfer the data from your live application to a test environment with various manipulations, but this still may not fully meet your needs.)
Because you are the product owner, you can anticipate and understand where things come from and how they are formed. However, users are experiencing it for the first time, and they may have points of differentiation. Remember, you tested and encountered hundreds of errors, and sometimes resolved them through manipulation. Your users cannot manipulate error; they will provide you with feedback!
3) A/B Test Scenarios
Key Takeaway:
Developing and analyzing A/B test plans.
Monitoring low metric fields and planning ways to increase them.
Let’s ask ChatGPT directly: What is A/B testing?
Product managers use A/B testing to present a feature in their products with different options to users. They collect a significant amount of data for these tests and evaluate the results statistically.
Based on the test results, if the changes have a positive impact on user experience and click/conversion rates, product managers can make the changes more common. However, if there is a negative impact, they may choose not to implement the changes or propose rolling them back. This allows them to enhance the user experience.
ChatGPT can provide you with guidance on conducting A/B tests. It can search for publicly available A/B tests related to the topic you previously searched for on the internet. ChatGPT can also offer you example A/B test scenarios, as long as you engage in communication with it.
I tried to explain ChatGPT in the three topics I identified for you. Now, I will try to express it for myself.
I frequently associate ChatGPT with analyzing feature usage in products.
I want it to compile global and local trends for me and capture user experience. Of course, while doing so, I also want it to highlight the different advantages of various applications. Brainstorming with ChatGPT and challenging my thoughts is incredibly exciting.
At this point, small effects can contribute significant meaning.
I keep learning with ChatGPT!
I hope you enjoyed reading my first medium post. I wanted to touch upon what we can accomplish using ChatGPT.
PS: If you ever feel something strange while talking to the AI, just quickly resort to closing the tab. You know, it might have its ways of responding to unexpected situations! :)
Please feel free to share your thoughts without hesitation. Your feedback is highly valuable to me. Now, before moving on to my next medium post, perhaps it’s time to switch into the ‘reading mode’!
I aim to be a lifelong learner.
Thank you.
