The Suicide Pact Between Marketing and Media
umair haque

I’m trying to understand why you’re being so specific with “digital,” when ads in general suck. No one likes ads, regardless of medium. (To anticipate: If you mention the SuperBowl, my response is to say that’s such a small percentage of all ads it might as well be random chance.) In fact, I’d say ads are a great counter-argument to the idea of corporations being run for “shareholders’ equity,” since ads rarely outperform random chance, so it’s all money that could have been dividends.

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