I’m trying to understand why you’re being so specific with “digital,” when ads in general suck. No one likes ads, regardless of medium. (To anticipate: If you mention the SuperBowl, my response is to say that’s such a small percentage of all ads it might as well be random chance.) In fact, I’d say ads are a great counter-argument to the idea of corporations being run for “shareholders’ equity,” since ads rarely outperform random chance, so it’s all money that could have been dividends.