Great article, thank you! I’m a beginner so still learning a lot. How do you go about getting these users in person to observe them? Do you go to a Starbucks and ask for 15 minutes of a stranger’s time in exchange for a $5 gift card? Do you get some office space set up and invite your beta users to test in person (and record it)? We currently are asking for and getting feedback digitally and over the phone. Thank you!