I’m all for innovation in the hospitality sector and for crowdsourcing as a means of catalysing innovation but Lego doesn’t have a direct competitor set in quite the same way as Hyatt does. It’s much easier to see the disincentives of this approach from Hyatt’s perspective given that it’s hard/almost impossible to protect a crowdsourced idea and this is an industry that innovates incrementally through tiny points of differentiation.