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Misconception #1: A successful startup is possible only with a huge financial investment.

Nothing is farther from the truth than this fallacy. While a financial investment can give a boost in terms of marketing or production for startups, it is not the only way one can assure success. In our digitally connected era, every resource, educational or otherwise has become accessible and if used wisely with meticulous planning and creative ideas, a startup can carve its own niche and become successful.

Misconception #2: A startup will succeed only if they are centered around breakthrough startup ideas.

This fear puts off many entrepreneurs who think the product, service or solution they have conceived is just commonplace.

Six Degrees, the first social media came in 1997, Blogger came in 1999, Friendster in 2002, Myspace in 2003, and then Facebook in 2004. Now why did Facebook become such a hit when it was not the first in its genre? That is because, Mark Zuckerberg did not offer this as a way for people to experience what he had created. Instead, he created a solution to a gap that people felt. He saw people wanted ways to connect with others easily with less effort, time and money. …


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How can design boost your search engine optimisation

What is Search Engine Optimization ?

When people are looking for any product or service on the internet that you — as a business owner provide, then, it becomes important to ensure that your brand pops up before your competitors Think about when you search for something on google or any other search engine for that matter. How many times do you scroll down to the fifth or the sixth link on that page? Rarely. That is why it is absolutely crucial for businesses to be able to rank at least in the top four results, if not the first one. Google is in the business of providing people with the best answers about what they are looking for and it gives some of the best of the best results that are credible, and authentic. If you want your website ranking to be placed higher, you have to optimize your content for search engines like google. …


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Source : How to establish a target market for your startup

Introduction

Starting a new business is overwhelming, as an entrepreneur, you have to wear multiple hats all the time. You can get by without nailing many other parts of your business but if you don’t nail your target market you won’t have a business to begin with. Here is what we mean by that. You are passionate about the idea you are working on, you built a shiny new product that no one has ever built. But if you don’t have any idea about who will use that product, how will you sell?

Who will you call, who will you reach out to when you want to make your first sale? In this blog post we will take you through a strategy you can use to find people who will buy your product. Basically after reading this post you will know where to concentrate your focus and it will enable you to create a marketing strategy that targets the niche audience that you will then learn to built. …


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Generating love and loyalty for your brand, is that what you are looking for?

Well! Study of brands that have succeeded in achieving brand loyalty, teach us to remember this one mantra: ‘Emotions steer our decisions.’ or like Van Gogh puts it “Let’s not forget that the little emotions are the great captains of our lives and we obey them without realising it”

Lets take “sneakerheads” for example, this is one of the few terms that was invented because of the love that people have for a brand.


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Marketing is becoming essential day by day for any business. In the cluttered marketplace our brands live in, it becomes a necessity to stand out and have a distinctive position so that people remember you. It becomes quite challenging for startups to do that, especially small businesses who are always short on resources.

But great marketing strategies for startups don’t always have to cost money. Burger King recently proved this beautifully. Being a global brand, budget was never an issue with Burger King but they did a genius campaign to launch a dish they used to sell back in 2009. …


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Can art change the world? Not save it, but change it?

Yes, says JR — a street artist from France who took to creating bold statements with just pictures printed over paper, and sticking them in public places. As someone who sees the world through a lens that is amusing, his work and pictures depict a sort of playfulness, and reality that makes one think; understand.

As far as change is concerned JR has been more than effective in bringing out crude social realities and shifting the perception of mankind on social issues- at no personal benefit.

He spends time, effort and mental prowess over things that could probably match million dollar campaigns, pro bono; making him our biggest inspiration to be a part of projects with the sole intention of using our creativity for the greater good. …


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Go Rowe

Time is an illusion — a statement known the world over, affirms that the fabric of time and the way it passes is a subjective experience. Without going into the physics of it, we all know how time can drag and run at the same time, depending on where you are, who you are with, what you are doing.

And Within the four walls of a professional space we all have experienced the inevitable ‘is the clock working’ phenomenon. While some other days bring in the contrasting ‘is it evening already?’

Both scenarios involve a drastic feeling of discomfort generated from forced to being tied down to a place irrespective of productivity. …


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“Change it, but not too much”

“Just make it look cleaner”

“I want the same feel, but a better look”

“Just change the colour”

These are not requests made to a barber/stylist, these are requests every designer comes across at some point in their lives.

Essentially a lot of clients mistake the term rebrand as equivalent to a touch up job. They prefer to tweak their identities, hold on to the essence of their past; have the best of both worlds if you will.

And as a recently branded agency we understand the deep set affection, clients have to their current identities. The element of nostalgia outweighs the promise of a brighter future for such clients, and when they finally decide to have the much prolonged rebrand conversation, they feel obliged to retain at least some of the essence of their past. …


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We are a start-up, aged just over six months. There’s passion running through our veins combined with excitement for every client we get to work with. Being young also makes us endlessly curious, and like any one else on Earth we turn to the wise tool at our disposal — Google.

The all knowing archive of knowledge should solve our every dilemma, right? So what happens when you ask

‘Why do clients ask for a meeting with service providers even without a need for said service?’

Here are the hits:

  • How to say no to customers without making them angry
  • Stop trying to delight your…

About

Halfbutfull Design and Strategy

We are a team of brand strategists and designers who partner up with fellow entrepreneurs and work towards building a successful brand.

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