New Transport is a digital adaption of Transport lettering originally designed by Jock Kinneir & Margaret Calvert in the 1960s; specifically for use on the United Kingdom’s new motorways. With minor modifications, it is still in use today.
New Transport is designed by Margaret Calvert & Henrik Kubel and is available in six weights: Thin, Light, Regular, Medium, Bold & Black including Italics and Small Capitals. The character set supports all Eastern European languages.
When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. Then you get into the problem, and you see that it’s really complicated, and you come up with all these convoluted solutions. That’s sort of the middle, and that’s where most people stop… But the really great person will keep on going and find the key, the underlying principle of the problem — and come up with an elegant, really beautiful solution that works.
Steve Jobs — (Quoted in Insanely Great: The Life and Times of Macintosh, the Computer that Changed Everything by Steven Levy ) and on Linkedin. Image from Phone Arena
Art Director, Graphic Designer, Apple Geek.