The problem with anything that requires creative thinking however, is that it’s easy to get lost—lose focus and fall into the trap of having useless, open-ended, unstructured discussions. Many products end up being released late and full of compromises to the original vision simply because the team is so fatigued from bashing heads together on endless, unprioritised problems.
…ess what the real challenges are, prioritise them, produce solutions and measure their effectivity. Creative problem solving is a cornerstone skill that separates good designers from the best designers. Everything else is production work.