Captions & UX Writing
When I newly started out with UI/UX, I had no idea UX Writing was a thing, but the more I read and studied about user experience, I got to understand what UX Writing is all about and the importance of UX Writings in the user journey. They can be catchy and interesting to users especially when they hit an unhappy end. UX Writings can be found all over digital designs and aid the intuitiveness of the designs. When I think of UX Writing, one product that comes to mind is Piggyvest. I find it funny when I open the app in the middle of the night and it says you should be in bed now with a scolding emoji, or how the newsletters are crafted to keep users glued to the last period. It is one of my examples of a great product with impressive UX writing.
Also, the yearly WAEC Result piggy vest send to all customers gives a good nostalgic feeling for the secondary school WAEC exam we all had to do and dreaded at one point in our lives. For my non-Nigerian readers, WAEC means West African Examination Council. It’s an exam that all west African country secondary school students take to mark the end of high school education. The result from WAEC goes a long way to determine the university you can qualify for or the kind of program you can apply for. It is a real big deal. To have Piggyvest send you a WAEC result is funny because it is like an overall assessment of your financial report for the year. WAEC to Piggyvest means Wealth Accrued & Expended Consistently. They also give grades like A1, B2, B3, C4, C5, C6, D7, E8, and F9 just like the WAEC grading system. Many people on social media share their WAEC results on Twitter every new year to get a good laugh. This is very important because it gives users a good idea of what the spending and saving habit for the year has been like and at the same time sends a nostalgic feeling to the users. I give kudos to the UX team behind the product.
Many people on social media share their WAEC results on every new year to get a good laugh. This is very important because it gives users a good idea of what the spending and saving habit for the year has been like and at the same time sends a nostalgic feeling to the users. I give kudos to the UX team behind the product.
As a person who ran my business for 6years before transitioning my career to UX Design, I took captions very seriously when posting my business adverts online. This developed my UX Writing skills before I even knew what it was all about. I always used captions that were brief, straight to the point, interesting and engaging so customers can relate and engage with my content. The right caption always brought more engagement to my advertised posts and it even gets better when the caption ends with a question that gives customers the chance to interact with my post. The wrong captions on the other hand can leave the advertised content with very low engagements even when the main content is great.
User Experience writing is very important with any product, it has the ability to make or mar a product, while some products require straight to the point writing, some require a catchy and friendlier tone, the most important thing in UX writing like any other aspect of UX design is understanding the users. Knowing the major user demographic, interests and preference goes a long way in helping the writer and the design team in producing the right product.
If you can think of any product, advertisement, or content that has gotten you hooked because of the UX writing, please feel free to make reference to them below, I am interested in reading more and building my understanding of UX writing further.