Hal ThomasSnapchat Removes Autoplay; Marketers & Influencers PanicWhen you build your business/strategy/career on something you can’t control, you’re subject to changing tides. Such is the nature of social…Oct 28, 2016Oct 28, 2016
Hal ThomasChipotle’s Brand DNA, Like Its Burritos, is Full of CrapIt’s been a tough year for Chipotle. As A.V. Club so eloquently put it, “Chipotle has spent 2016 recovering from last year’s e. coli…Oct 28, 2016Oct 28, 2016
Hal Thomas“Real Talk” from BARTSocial media works best when it addresses concerns in simple, everyday language. Case in point: recent Twitter exchanges between San…Mar 23, 2016Mar 23, 2016
Hal ThomasDear Publishers, Ad Blockers Aren’t the Problem: You AreDavid Chavern, president & CEO of the Newspaper Association of America, recently penned an opinion piece on Digiday entitled Ad blocking…Jan 12, 20163Jan 12, 20163
Hal ThomasCalling “Foul” on Twitter’s New Promoted MomentsTwitter recently rolled out a new featured called Moments, which Twitter itself describes as “the best of what’s happening on Twitter in an…Oct 23, 2015Oct 23, 2015
Hal ThomasPros and Cons of Integrating Instagram into Your e-Commerce AppDigiday recently wrote about How Cole Haan drives sales with Instagram.Sep 24, 2015Sep 24, 2015
Hal ThomasToyota’s Instagram Ad Fails to CrankToyota’s latest Instagram ad seems to be spinning its wheels. The ad has received a number of comments from users questioning its relevancy…Aug 12, 2015Aug 12, 2015
Hal ThomasA Picture is Worth a Thousand CharactersWhat do rising visual IQs mean for marketers?Jul 6, 2015Jul 6, 2015
Hal ThomasStupid Brand Tricks: Heinz QR PornHeinz ketchup is the latest contestant on Stupid Brand Tricks, which highlights the ways brands routinely embarrass themselves with their…Jun 22, 2015Jun 22, 2015