My love affair with Web Design was born out of my complete despair at the very mention of web projects a little over two years ago. At the time, I was part of a small team successfully running a print focussed studio. The very mention of ‘Website’ in the requirement document by a client made me cringe a little. Coming from a print background, where everything is measurable and calculable, foraying into web meant giving up that righteous control over the final output (…or so I thought).
With the increasing frequency of website queries, it became increasingly difficult to shy away from the medium. Then finally, perhaps in a ploy to land all the fun ‘print’ collateral within our client’s requirement, everyone in the studio slowly started opening up to the idea of designing for the web. …
My instructor Drew Minns made a great point about the redundancy of the term ‘pixel perfect’ in web design. In the past, when it might have been slightly more relevant, I remember regularly requesting a developer to move a box either a pixel to the left or on top!
With the increasing number of devices, wearable tech and screen resolutions, the pixel has now a mixed identity. At any given point of time, the pixel is continuously being referenced and instanced by various gadgets at various speeds.
A pixel on a Nexus, Lenovo and a Mac enter a bar, they all ended up in different places.
Relative units are the new buzz word and for a reason. ‘Device Perfect’ is the new ‘pixel perfect’.