Alexa, Tell Me Where You’re Going Next
Steven Levy

Alexa is the most exciting, useful innovation of the last 1–2 years. Beyond its everyday usability (and indeed, whenever we discuss what should happen with Alexa next — it seems to happen, meaning that the constant identification of unmet needs by the team is working), we at Schieber Research believe that Alexa may also constitute one of the drivers for a Smart Home and other IoT, because seeing how easy it is to operate everything through Alexa may very well eliminate barriers such as consumers’ fear of change.

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