Authenticity in the fake world of Instagram

Hamza Ben Badour
4 min readAug 20, 2019

The real world of Instagram. Wait, what?!

Oh man times, they are a changing’.

The times for photoshopped print advertising and fashion editorials are all behind and gone. But these standards have come under serious scrutiny and aggressive fire for portraying a world that is beyond any form of reality. the fakeness of this new world order created a backlash that sprang from lawmakers around the world to public interest groups right here in California challenging the status quo.

The art form of rigidly producing print ads and media in monthly fashion magazines, flawlessly curated by industry experts and insiders, with the goal of selling a haute couture hat or overpriced pair of Louis Vuitton heels. that process included the worlds most talented photographers, top models and stylist commissioned to work on creating that content that would be published around the world and seen by millions. The creative process is an art in itself, these critically acclaimed skilled talent collaborated to translate a highly prestigious brand’s image into ADVERTISING.

High profile events. Just another day in the life Harper’s Bazaar icons party. Source https://www.instagram.com/p/BY4JA58gMWu/

Same goes for magazine fashion editorials. Respected industry pros work for weeks on a story revolving around a unique concept to interpret the season’s trends, which get brought to life with the right clothes, set, photography, model, hair and…

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Hamza Ben Badour

Entrepreneur & professional in consumer faced products and business development. Co-founder of @modavou @fireworkhq