Three reasons why radio is going anywhere
We’ve all heard the classic Buggles hit, ‘Video Killed the Radio Star’. It was released in 1979 and was the first song ever to air on MTV. This song tells the story of how music videos and other new technology are putting pop stars on the radio out of business. It’s been almost 40 years since this song hit the streets and technology has advanced more than anyone in the Buggles could have ever imagined. The internet has given us access to every song imaginable and it would seem that radio would be a dying medium. But this isn’t the case. Radio is just as booming a business as it ever has been and it looks like it’s going to stick around for quite a while. Here’s why:
1. Radio is super accessible.
In this day and age of advanced technology, you can listen to radio on any device that’s connected to the internet. Most people listen to radio in the car but once they get out of the car, services like iHeartRadio let them keep listening to their favorite station. You would think that internet would be slowly replacing radio, by giving us access to pretty much any song you’ve ever wanted. But, in fact, the internet is actually helping radio’s success.
2. Radio is way easier than Spotify.
Radio is also so simple. It comes in almost every car and all you have to do is turn it on and you can listen to unlimited entertainment. Once it starts you don’t have to change anything or do anything else you can just let it play in the background. Spotify or other streaming services can be complicated to use, especially to those who are not technologically adept. Moreover, they require you to choose songs and pick out a playlist. If you’re listening to music in the car, you want to be completely focused on the road. Messing with Spotify every few minutes can be dangerous. Radio is easier to use and potentially even safer than anything else.
3. Radio is more intimate than any other form of media
As humans, we crave connections with other humans. Listening to the radio feels so much more personal than listening from your own music library. With the internet we have an infinite selection of music to choose from; it can be overwhelming. With radio, you let an expert DJ pick out the best songs from your favorite genre and can discover so much more new music that way. Not only that, but radio allows for a level of interaction that no other form of media can. If a song moves you in some way, you can call in to the station and have a conversation with the DJ to tell them. Often stations will host contests or surveys that the audience can participate in. DJs are constantly having a conversation with their audience about what they want to hear. With other media outlets, like TV, you’re just sitting and watching. There’s no interaction or communication.
Radio has always been an important part of my life and I am glad so many others continue to share this view. Listening to the radio is such a meaningful and unique experience and it’s no wonder it hasn’t gone away yet.