Hanafi HamdalahTrends to watch out for in Product Marketing - 2024.Year in Year out, we continue to see how different trends affect the way we relate to customers and users of our products. As business…Jan 4Jan 4
Hanafi HamdalahCRAFTING CUSTOMER PERSONAS IN 5 STEPS.One of the foundational steps in product marketing is creating the customer persona for the product. It is essentially like mapping out the…Jun 19, 2023Jun 19, 2023
Hanafi HamdalahFrom Strategy to Success: The Crucial Role of Product Marketing.You’d agree with me that achieving business success in today’s world is not an easy feat as businesses needs to continuously innovate…Jun 13, 2023Jun 13, 2023
Hanafi HamdalahGo to Market Strategy — what you should know.When you are introducing a new product, you are faced with so many uncertainties. Will your target customers like it? Are you even…Sep 15, 2022Sep 15, 2022
Hanafi HamdalahCommon Messaging and Positioning Mistakes and How To Avoid Them.When your messaging and positioning strategies fail, you are often puzzled about what could have gone wrong and how you could refine your…Aug 18, 2022Aug 18, 2022
Hanafi HamdalahWhat’s Product Positioning And Messaging?I have been using the terms Product Positioning & Product Messaging frequently in my articles, and even in my portfolio which I showed…Aug 4, 2022Aug 4, 2022
Hanafi HamdalahMaking An Extensive Buyer Persona For Your Products.Why would you be less likely to market a new model electric vehicle to a high school student? The reason is pretty much obvious.Jun 16, 2022Jun 16, 2022
Hanafi HamdalahDelighting Your Customers; Customer Marketing.Customer marketing is what you do extensively if you want to retain your existing customers, get them to purchase from you more often and…May 12, 2022May 12, 2022
Hanafi HamdalahHow To Ace Your Product Video Marketing.In the past couple of years, videos have been one of the most dominant form of marketing contents. With new social media inventions like…Apr 28, 2022Apr 28, 2022
Hanafi HamdalahHow Do you Write a Killer Value Proposition/USP?There is a relatively high chance that a similar product (similar to the one your company has) exists in the market, well except you have a…Apr 7, 2022Apr 7, 2022