A Quick Overview of UX Design
First, one word on De•sign [dəzajn]:
We live and breathe design. It is what chose you to select the shirt you are wearing today and why we have cars that drive themselves. It is why that perfume still lingers in your hair, and it is what made online banking possible.
To design is to extract patterns as a means of making meaning and adding value to a moment. A design conceptualizes the vision for what is to be. The act of designing is to continually shift with intent to close the gap between existing constraints and that vision.
Everything you see around you was built by people, for people like you. It started as an idea, and evolved into products and services that you use every day. The best designed products are those that consider you, as a person, and not just a disembodied user.
Now, what is User Experience Design:
The term was coined by Don Norman while he was Vice President of the Advanced Technology Group at Apple. He claims he created the term because he believed that there was a need to close the gap between “human interface and usability”.
Norman’s definition of “User Experience”: It encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
UX design is the process of designing (digital or physical) products that facilitate use, and are delightful to interact with. It’s about creating and enhancing many “feelings”, with every caress or click, swipe or serve. All of these feelings amount to an elegant and effective experience one has while interacting with the product, while still leaving room for the user to find value in what you are providing, and concurrently meeting business goals by achieving measurable results.
Scientists can invent time machines in the near future, manufacturers can make artificial skin, engineers can write beautiful and complex code to make things function and marketers can sell these goods and services, but only designers can combine insight into all these elements and turn a vision into multitudes of feelings that are desirable, viable, commercially successful and adds value to our lives.