Arts 222 Notes

Proximity: items close to each other have “proximity”; purpose is to organize, a page layout should have a few groupings to promote unity.

Alignment: creates visual connection; page should have no arbitrarily placed objects; helps create unity and organization

Repetition: promotes unity and strengthens your message; purpose is to unify and promote visual interest

Contrast:creates interest in the page and aids in organization

Hierarchy: together all these attributes should create a visual hierarchy (difference in size and font to direct eye of the viewer)