Branding Your Photo

Essentially, a watermark your photos is designed to do some few things. First, it can make your pages hard to steal (or at least not desirable for thieves). They are also used for promoting your work by branding your photo with a logo that is recognizable as your own.

At present, watermarks are quite controversial in the world of photography. Some photographers believe that they are incredible useful. Others consider them while others consider them to be a waste of time and a distraction (the watermark sign) from the photo itself.

Watermark

A watermark is a logo or text that is superimposed over an image. When designed and added correctly, a watermark should be nearly transparent and shouldn’t interfere with the composition.

These watermarks are easy to apply to your photos digitally. However, you need to be careful. Consider that these marks should not be too large or too small in consideration that theirs is not too large and does not distract from the overall image.

Believe it or not, watermarks are pretty controversial in the world of photography, with some photographers believing that they are incredibly useful and others considering them to be a waste of time and a distraction from the photo itself.

There are some compelling reasons to use a watermark on your photos, and for many photographers, it is worth the extra time to add them.

Benefits

Watermarking your photos, if done correctly, is one good way of building your brand. Your flowers and clients will recognize your watermark and when your work is shared, you gain recognition.

For some photographers, using a watermark is how they sign their artwork. This is also one way of deterring thieves to steal your photos and use them for their own purposes.

Despite having a watermark, your photos can still be stolen with or without a watermark. However, you may still want to add one to at least make the process hard for them.

If you are a professional photographer who sends clients digital proofs of photos, a watermark will discourage them from having the photos printed themselves. In this case, your watermark will be prominently seen across the photo.

The whole process also means that honest folk and lazy thieves will leave your work alone. On the plus side, pirates who do choose to use work with your watermark attached will give you some free marketing before you ask them to take down your photo.

Cons on using watermarks

On the other side of the coin, there are just as many reasons why you shouldn’t watermark your photos.

One line of thinking is that a watermark will detract attention to your photo. As the photographer, you spend a lot of time planning and executing your idea into a perfect composition. The most unobtrusive watermark will still distract viewers.

Granting that someone will want to steal your photo and use it for their own purposes, they will either use it with the watermark or have it removed with the use of various editing tools these days.

In other words, watermarks may discourage theft, but they definitely won’t prevent it.