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hanft

hanft

Abyss-Diving — Looking Beyond Acute Suffering to Chronic Pain

The advertising industry is in deep, punishing pain. Ad Age called the April job losses — more than 36,000 — “devastating.”

May 11, 2020

Abyss-Diving — Looking Beyond Acute Suffering to Chronic Pain

May 11, 2020

hanft

Open Your Wallet But Shut Your Mouth: A Solution to the Corona Marketing Conundrum

We need covidgoodguys.org — a new, back-patting-free non-profit — to aggregate and share the generosity of American business. A Google for…

Apr 18, 2020

Open Your Wallet But Shut Your Mouth: A Solution to the Corona Marketing Conundrum

Apr 18, 2020

hanft

Early Data Sharing Can Contain Pandemics: A Call For Collaboration

The coronavirus pandemic is creating unprecedented acts of technological collaboration around the world. As just one example, the Covid-19…

Mar 30, 2020

Early Data Sharing Can Contain Pandemics: A Call For Collaboration

Mar 30, 2020

hanft

Disconnected Dots and Narrative Nothingness — How the Bloomberg Campaign Committed Research Suicide

For the benefit of all my friends in marketing — a cautionary tale on the fatal limits of data.

Mar 6, 2020

Disconnected Dots and Narrative Nothingness — How the Bloomberg Campaign Committed Research Suicide

Mar 6, 2020

hanft

Why Did A Million Souls Turn Out To Watch The NYC Marathon?

The answer is a glimpse of the shared humanity we must recover.

Nov 4, 2019

Why Did A Million Souls Turn Out To Watch The NYC Marathon?

Nov 4, 2019

hanft

Labor Day Message To Unions: Die From Within Or Thrive From Without

Here’s a Labor Day assignment, a thought experiment from someone who thinks about strategies for reinventing brands every day. (It’s okay…

Sep 2, 2019

Labor Day Message To Unions: Die From Within Or Thrive From Without

Sep 2, 2019

hanft

Are the Flags At Half-Staff to Honor the Two Dead Migrant Children? It All Goes Back to Eisenhower.

The flags are still at mid-point to honor President George H.W. Bush. It is a fine and fitting memorial, and it goes back to President…

Dec 30, 2018

Are the Flags At Half-Staff to Honor the Two Dead Migrant Children? It All Goes Back to Eisenhower.

Dec 30, 2018

hanft

The Day After Halloween — We Remove Our Masks, But Not Our Biases

As the neighborhood kids raced up and down our block yesterday, I considered how upside-down Halloween is. It’s a day when we can knock on…

Nov 1, 2018

Nov 1, 2018

hanft

The Eclipse of Us

Meditations on the psychology beyond astronomy

Aug 21, 2017

The Eclipse of Us

Aug 21, 2017

hanft

“Witness To A Friendship” — Reviewing “Dinner With DiMaggio: Memories Of An American Hero”

If you’re looking to reaffirm your conviction that friendship is not a Facebook numbers game — but an authentic expression of a complex and…

Jul 26, 2017

Jul 26, 2017

hanft

hanft

Adam Hanft is a brand strategist, author, angel investor, Board member of public and private companies, and former comedy writer. https://en.wikipedia.org/wiki/

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