Finding the right mix of good tools is the life blood of any social media manager’s arsenal.

As social media managers, we need tools that help to keep us informed, efficient and at the top of our game. If you’re a freelance social media manager like me, then you know we need tools that help our customers reach and hopefully exceed their social media goals.

There are key components that a great tool must possess. The challenge is to find all these features in just one tool. With so many platforms to manage, listen and engage on social channels, having and finding the right combination of good features — which might require having several tools — is key.

What I’ve found is that even though the market is flooded with options, many of which come highly recommended by key players in the industry, what makes a tool truly useful is quite simple:

  • Is it easy to use?
  • Does it meet your key requirements in terms of functionality?
  • Does it grant you access to a friendly and knowledgeable support team?

And most importantly

  • What do people who actually use it have to say about it?

With regards to this last question, it’s helpful to look toward G2crowd, a site with over 60,000+ user reviews. In fact, the Seriously Social blog combed through these first-hand, unbiased reviews written by people who use four leading social media management tools daily.

Each of these social media management tools was rated based on price, usability, market presence, product direction, ease of learning, support, meeting requirements and user satisfaction.

The infographic below takes a look at how each management tool ranked.


Infographics brought to you by: Seriously Social & G2 Crowd.

It’s interesting to note that in many of the key categories, Agorapulse took the lead over what some may consider the more well-known contenders such as Hootsuite and Sprout Social.

What has your experience been with these four social media management tools? Let us know in the comments!

Author information

Hanif Sipai

Search Strategist at WEB3SERVICES INC.

If you are looking for an experienced SEO consultant in Vancouver to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008. I specialize in web design, digital strategy, SEO, keyword research, paid search, lead generation, conversion optimization and content marketing.


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