Have you ever emailed another blogger and struggled to get a response?

Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview.

Whatever the reason, the results are usually the same — silence.

Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

In the world of ever changing trends and increasingly different viewpoints, the role of a social influencer is an important factor, especially for businesses and brands trying to keep up with the customers’ changing needs. Not surprisingly, out of every five fashionable businesses, at least two employ bloggers outreach programs as part of their marketing strategy.

Well you can — below I’ll show you how to craft an outreach email that gets noticed, avoids the trash folder and gets you the results you deserve.

Let’s Begin with Bloggers Outreach Programs

Google Analytics is an amazing algorithm which helps websites gain significant rankings, but the caveat is that it tends to demerit too promotional content and tends to push it down significantly. This might include SEO pages written with a view towards promoting a particular object or brand. On the other hand, when companies creatively use link building features and tie up with bloggers instead, they are guaranteed a 100% personalized content which — without sounding at all like its promoting them — can often give a very favorable result.

How can you use bloggers outreach to grow your blog?

  • Pitch a guest post
  • Ask for a quote on a relevant topic
  • Invite them to contribute to your blog
  • Invite them to take part in a one on one interview
  • Invite them to take part in a group interview
  • Offer up an infographic they can publish on their blog
  • Pitch a giveaway to promote a product
  • Offer some unique data they can use in a blog post
  • Ask for a link to one of your blog posts
  • Offer them a free copy of your product to try out
  • Help them out and ask for nothing in return (helping is the new currency of the web)

There are probably a lot more ways other than those I’ve listed.

The great thing about all of this is that it’s not just about helping you; it’s about creating mutually beneficial opportunities.

Why You Need to Get on Board

With the help of a blogger outreach program, you can do three main things: use bloggers influence, leverage their own content to reach out to real customer bases, and get non-promotional, quality SEO plugins. Take Sally from Sallysbakingaddiction, whose recipe for Pizza dough comes with a glowing recommendation for Red Star Yeast (and at the very end, a disclaimer that this review was sponsored by Red Star, even though she personally had been using it for a long time). Sally has an enormous fan following among the target group of bakers, and her endorsement can make thousands of women and women switch their brand of yeast to match their favorite recipe-blogger’s personal favorite.

How Best to Use Bloggers Outreach Programs

Initially, it can be difficult to jump into the foray of blogger outreach programs but with the right strategies, it shouldn’t be unachievable at all. Here’s a simple list of resources and things to consider:

1. The First Step:

Before approaching bloggers, you should ensure that you know about them and their work. You may love somebody’s writing style and number of followers, but if they talk of chalk in their blog and you offer cheese, it just won’t work. The followers will immediately whiff something suspicious, so don’t underestimate the customer.

2. Build a relationship:

Once you’ve decided on the right bloggers, you need to start thinking of building a relationship with them. For instance, you may offer to do an expert guest blog as an authority on your product, on the blogger’s website.

3. Employ some passion:

If your blogger of choice has never heard of you before, which is likely to happen, don’t be disheartened. Make sure that you are quite passionate about your product when you pitch it to them, because writers can better emote with a piece or product through passion.

Blogger outreach programs can be hugely beneficial for not just small and medium sized businesses, but well established ones. In an age where every TV or FB promo ad just makes us more wary, this is the perfect antidote for gaining some attention.

Author information

Hanif Sipai

Search Strategist at WEB3SERVICES INC.

If you are looking for an experienced SEO consultant in Vancouver to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008. I specialize in web design, digital strategy, SEO, keyword research, paid search, lead generation, conversion optimization and content marketing.


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