When Messaging Platforms Have Sex

  1. There are very few bots in China.
    While there are over 10,000 official accounts for organizations in China (similar to a Facebook page, but only available on a mobile device), the vast majority are menu-driven, not bot-driven. Where bots do exist they tend to be very shallow and only react to very specific keywords.
The McDonalds Official Account in WeChat
A Coke marketing campaign
The British Embassy in Beijing
  • apps suffer from discoverability and deliverability issues
  • building and promoting apps is getting more costly
  • ~80% of smartphone owners don’t download any new apps in a month
  • 25% of apps are removed after a single use
  • app downloads take time/bandwidth and time to learn a new UI

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Serial entrepreneur based in Vancouver and Shanghai. Contact me on Facebook Messenger (https://m.me/hankfdh) or WeChat (un: hankfdh).

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Hank Horkoff

Hank Horkoff

Serial entrepreneur based in Vancouver and Shanghai. Contact me on Facebook Messenger (https://m.me/hankfdh) or WeChat (un: hankfdh).

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