The $1,000 CPM

Advertising is a kinda shitty model. It’s very exciting that we’re moving beyond it.

To be fair, YouTube would have taken 45% of that money,
so really I’m only down $53,000,000.

I’m also in the bizarre position of being able to describe my feelings about this with a reaction GIF that is, in fact, me.

This Is Not Actually Impossible

Plus $85 for a small popcorn. $86 for the mega-jumbo size!

Before We Get Too Much Deeper

Felix Kjellberg, arguably the most successful YouTuber of all time, is of course known for his vlogs and ‘let’s plays’, but he’s dabbled in style as well.
I was the executive producer for the Lizzie Bennet Diaries which won an Emmy. I’m even more proud of the fact that it is one of the only narrative projects in online video to ever turn a profit, mostly because we did it on a shoestring.

People Have to Pay

Not all people, and not a ton of money, but some people.

$600,000,000 of Time… Good Lord, Sometimes I Feel Like Apologizing.

By the way…thank you to these 4300 people because…wow
Twitch reportedly takes about 60% of revenue from both advertising and subscriptions.
Creators need to create small squadrons of enthusiastic Frys instead of a giant armies of unfulfilled Benders.

Does “Just Ask” Really Work?

By this definition, “Just Ask” is not radical or revolutionary.

This couldn’t be further from the truth.
Fractured fame has the potential to be massively relevant.

The VGHS IndieGoGo campaign hit almost $900,000, but after fulfilling all the perks, creators often only take home around 2/3rds of what they make. For a high budget production like VGHS, that leaves a lot of money to be raised elsewhere.
I spotted this at Barnes and Noble’s this weekend…I’m good friends with about a third of these people / cats.

I Swear I’m Wrapping Up Now

Novelist, YouTuber, Science Communicator, Community Organizer, Educational Media Creator

Novelist, YouTuber, Science Communicator, Community Organizer, Educational Media Creator