Daoist philosophy has been based on this premise for over 2,500 years.
I like to use the phrase ‘perpetual emergence’ to emphasise the idea that emergence is a persistent dynamic — a thing is constantly re-emerging perhaps even ‘demerging’. Sometimes, it’s referred to as thinking about a thing as a verb rather than a noun. In the words of Heraclitus (400 BC), “No man ever steps into the same river twice, for it’s not the same river and he’s not the same man.”.
Let’s think about that for a moment. What if your experience of Self is perpetually emergent? In other words, their is no internal Self to which we can — never mind should — be true ?
The Self Illusion (Bruce Hood 2012)
“ … Rather than a single entity, the self is really a constellation of mechanisms and experiences that create the illusion of the internal you. We only emerge as a product of those around us as part of the different storylines we inhabit from the cot to the grave. It is an every changing character, created by the brain to provide a coherent interface between the multitude of internal processes and the external world demands that require different selves.”
Can the same way of thinking be extended from the Self, to all relationship identities — including including abstracted ones such as organisational identities and brands — perhaps even to the notion of Time as emergent?