…e. And most importantly, they know what they want to order — even if it’s different than last time. Because their drink is an extension of their personality, mood, or needs, and it’s important to them that the two are consistent; that one serves and satisfies the other. And that you’ll get them there.
Of course, for those paying attention at home: this also means you can “create” a “most popular” item simply by telling people that it’s the most popular. This is sometimes the truth behind “featured products” lists.