Lastly, but certainly not the only other option, the Double Diamond model. I like this, as finding The Right Problem on the left hand side of the model gives weight to the importance of problem prior to finding The Right Solution. We’re not talking about solutions yet, we’re focussed on the problem space. There are many versions …
Another great option is Alexander Cowan’s Venture Design Process. Here we’re looking at personas, problem scenarios and alternatives before we get into experimentation, prototyping or delivery. Again, it helps point to the fact we’re working on personas right now — we’re not ready to test or …