Every day in the US, 400 million cups of coffee are consumed. Equivalent to 146 billion cups of coffee per year, this makes the United States the leading consumer of coffee in the world.
Long before the current hype of K-Cups, long-steeped cold brew, and $24 specialty lattes, there was instant coffee. Instant was marketed as an ultra-convenient alternative to a traditional cup of joe. Caffeine lovers could get their fix in a matter of seconds, by simply adding hot water to the mix.
Though the original instant formulations still exist, instant has been over-shined by more traditional forms of coffee preparation as people are more willing to spend their time making or waiting for a brewed cup from freshly ground beans. But recent signs are pointing to the return of instant, as companies like Waka Coffee have begun selling products that offer both the convenience and portability of instant coffee with the flavors and quality we’ve come to know and love.
No wait, no lines, and no machines may sound too good to be true but it’s proven. Waka Coffee has developed instant coffee that destroys the stigma that instant is just, “meh”. While maintaining the taste and integrity of freshly brewed coffee we all crave, Waka Coffee packs what we love into an instant form. Instant coffee can have a positive impact on anyone’s daily routine, slashing wasted brewing or wait times from your schedule and offering you more time to be productive.