How Gymshark Used Influencers to Become a $1.3 Billion Brand
They put competitors to shame
Gymshark is an online sports apparel brand that is valued at $1.3 billion. It was started by Ben Francis in 2012 and it has become one of the top sports apparel brands in just seven years.
When Gymshark was first founded it focused on supplements but later turned to fitness clothing when Ben realized that the supplements had no promising future.
He made the switch to sports clothes that he wanted to wear and priced them by asking himself how much he would be willing to pay for the item. As you can see, it wasn’t the most professional approach to begin with. So how did Gymshark, with its weak roots, become a $1.3 billion company which is now dominating the industry in just seven years, competing with brands such as Nike and Adidas which have been in the game for over sixty years?
One word — Influencers
Gymshark mastered influencer marketing and birthed a loyal following, one could even call it a cult, of influencers’ fans. Some of the people that they collaborated with include Steve Cook, Nikki Blackketter, Whitney Simmons, Natacha Oceane, and many more.
The main contributor to Gymshark’s success is the return on investment that they receive from their collaborations…
