Inside the Head of a Millennial Outlier
Luke Brock is a delegate for Bernie Sanders who will be attending the Nevada Caucus county convention on April 2. Luke is a millennial. He’s on twitter, he can navigate the Internet, and he is up to date on the large social trends. Luke is also knowledgeable about the current race for the Presidential election. Luke is an outlier when it comes to millennials and politics. Today, many young people are not entirely informed about what is happening in politics.
Asking why the younger generation is not involved has been a hot button topic for many months now. Luke explained that there is nothing that draws a millennial to be involved with a process where they are viewed as greedy, entitled, and ill informed. When entering the political realm, a millennial is constantly told that their opinion doesn’t matter. “If everyone is telling you that you don’t know what you’re talking about already, you have no motivation to learn what you’re talking about.”
This may be why is Luke such an outlier when it comes to millennial involvement in politics. Throughout this current presidential race, millennials have been a big demographic that candidates are trying to grasp. It would make sense that because of this, more millennials are becoming involved. This is not the case. Luke believes that getting more millennials involved would require a culture shift. This election has allowed for the younger generation to be more invested in the process because the problems that are brought up and put in the spotlight are problems that are facing this demographic. As a millennial, “you have to be involved. You should want to be involved,” he said. So what is keeping a millennial from becoming involved when the election topics are being tailored towards them? A major problem that Luke brought up is that there is a stigma that politics is boring. This stigma has to be changed, and Luke mentioned that, “a lot of political candidates are trying to do it themselves.”
Hillary Clinton has tried to keep up with the slang and social trends of millennials throughout her campaign. From her “Chilling in Cedar Rapids” snapchat to her dabbing on Ellen, Hillary has done a good job of downplaying the millennials level of intelligence. There is a level of respect that needs to come into play when a candidate is trying to gain the millennial vote. “We want respect. We want to be looked at like we matter.” Degrading the intelligence of the younger generation is not a way to get them to help you. Trying to win over the younger demographic with memes and GIFs is not the way to go. “When you see candidates like Clinton posting GIFs or memes of her dancing it does kind of make it seem like, ya, we're just being pandered to. It’s patronizing, and all we care about are stupid GIFs or memes on twitter.”
For young people, this may be one of the most important elections they are going to vote in. “I’m 20 right now, the president is most likely going to be in office until I’m almost 30.” Luke explained that this election is going to have a major impact on the rest of our lives. He believes that Bernie Sanders has done a great job of presenting the issues that a millennial cares about. Luke and many other millennials are really responding to him. “If I get the opportunity to be selected as a delegate to go to the state convention in Las Vegas I absolutely would love to. A lot of that is because I think that it is important to get people our age out there.”