i. thoroughness and comprehension (+)

This article is timely, fashionable, and quirky. You take a seemingly calm subject, and look at it with a critical eye. What does it mean when these colors become popular? You show us.

ii. creativity (+)

I love the listicle! It keeps the article going and fast-paced. I only wish you had offered a sentence or two about each image and how it relates to your main thesis. The attributions are great! I do wish you would have explored that gender-color specific thing you touched upon. It has a lot of fodder, especially in the art/fashion world, where the gender binary can be disregarded most.

iii. use of platform (+)

The headline is direct and let’s you know what will happen, but doesn’t give everything away. A nutgraph would have helped to expound on the idea that we just can’t get away from Rose Quartz. A quote from another person about this phenomenon might have added to the dimension of the story. But the listicle format keeps it fresh, and is something that is (shockingly) not seen on Medium often.