37 Email Marketing Stats That Will Make You Want to Start Email Marketing Right Now

AffexPro Marketing
Jul 23, 2017 · 5 min read

Source:AffexPro.com
With advertisers and marketers spending increasing amounts of revenue on mobile marketing and native advertising it’s easy to overlook the power, reach and immediate impact of email marketing. Often the perception with email marketing is that a high degree of both technical and marketing knowledge is necessary to be a good marketer. And while this is certainly a valid point it’s worth noting that email marketing is still a medium that almost everyone is using it can now be targeted in more ways than ever before.

The big advantages of email marketing are its cost effectiveness and capacity to target high numbers of potential leads.

In this article we will look at a few simple but totally effective methods that you can employ right away to grow your email list and maximise the conversions on sales on your existing email database.


A few of the great ways that Email Marketing can help grow your business

#1 Mailing List

Simply put your mailing list and a site newsletter is one of the most effective ways to grow your email list and thus generate more visitors to your site whilst simultaneously improving your visitor engagement.

#2 Autoresponders

Take the hard work out of your marketing plan with automated email marketing. Another of the big advantages of email marketing is the ability to send out a follow up series of mailers on full auto pilot! Sending out engaging and valuable email content on a weekly or monthly basis means that you only have to prepare your email once and then let it fire out to your mailing list multiple times over.

#3 Email Capture Free Giveaways

Setting up a lead magnet such as highly valuable free giveaway is one of the most tried and proven methods for building up your email list especially if the offer is targeted towards making a purchase or is a multi-page process with a high drop off rate. Once you have the visitor on your mailing list you can follow up for months to come and generate long term conversions with an audience that trust your brand.

#4 Retargeting

Retargeting has had a major bearing on advertising to existing audiences with the most popular methods being through pixel placements and email addresses. If you already have an email list of subscribers you can import it into Facebook Ads or Google Adwords and begin display advertising to those same users. The benefits of this are extra conversions coming at lower advertising costs.

We Spoke With 5 of the Best Bloggers on the Web About How to Grow Your Email List

Find Out What They had to Say Now!

#5 Webinar Mailing List

Each time you run a webinar you will be using a Sign Up form to grant users access. From this you can build up a list of highly targeted users interested in your presentations that can bring potentially huge conversions and revenue either before, during or as a follow up to each webinar

#6 List Segmentation

Generally speaking most businesses tend to have just the one mailing list. In my experience this is almost always the case for those that are always wondering does email marketing really work? But by segmenting your mailing list and producing smaller, further targeted niche relevant lists, marketers can know more than ever about their users and why they opted in to join an email list. Each user is likely to have opted in for something different (because of a promotion, free offer, ebook giveaway, etc) and possessing this knowledge stimulates provides food for thought for potential marketing campaigns and increased ROI. Moreover, segmenting is a great way of keeping your lists up to date and boosting your email reputation, by separating your non-openers into a “do not email list.”

#7 Tags

Similarly, most email sending applications allow the marketer to tag each user based on what they have opted in for and the campaigns they open and click, etc. This is one of the most effective email marketing tips as email campaigns can be sent out based on the user’s tag. So users that have opted in for, say SEO marketing tips, will be given an SEO tag. When you have a campaign specifically about SEO marketing, you can then send only to those users with the SEO tag thus avoiding sending to users who have opted in for other marketing tips.


Do You Have What It Takes to Be a Good Email Marketer?

Unbelievably, whilst almost every internet marketer knows about all of these email marketing methods, how many of them can actually honestly say that they employ all of them in their strategy? For the most part this is down to a lack of resources or time, but how much potential in increased revenues can be missed out on by not using these methods?

One of the most important considerations with email marketing is that these options usually only take 15–30 minutes to set up but the potential return can be increased heavily.

If you are not trying to build up an email list right now you are missing out on an extremely low cost and simple method for generating leads.


Email Marketing Stats That Will Blow Your Mind!

Now that we have discussed some of the most effective ways to employ email marketing to full effect let’s examine some of the industry stats to remind us of how powerful a strategy email marketing can be.

Thanks a bunch to AfterOffers.com for putting together this great graphic of email marketing stats from some of the leading email marketing and data management agencies in the industry.

My Favourite Email Marketing Stats

Here are some of my favourite stats from the graphic:

#1–53% of Emails are open on mobile devices — Ascend2

#2 — Personalised Emails improve click through rates by 14% and conversions by 10% — Aberdeen#3–50% of marketers expect their email marketing budget to increase — DMA

#4–95% of companies that utilise marketing automation are making good use of email marketing — Regalix

#5–82% of B2B and B2C companies are using email marketing technology — Ascend2

#6–72% of consumers prefer to receive marketing content via email as opposed to 17% through social media — DMA

#7–81% of shoppers online that received follow up emails were at least somewhat likely to make a purchase because they received an email — eMarketer

#8 — Transactional Emails get 8 times the opens and click throughs of other emails and can generate up to 6 times more in revenues

Experian

#9 — By the end of 2016 the total number of email accounts worldwide is believed to have risen to 4.3 billion — Radicati Group


So there you have it, if you are not already logged in to your email marketing software or frantically sifting through those email list stats to check out your most recent open and click through rates I would be very surprised. It’s up to you now to go ahead and ensure that you are employing all of these methods in your email marketing strategy. Just thing how much additional revenue you could be generating simply by implementing these ideas!

AffexPro Marketing

Written by

AffexPro is an independent B2B and B2C marketing agency. We specialise in Premium Data and Affiliate Marketing Services http://affexpro.com

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