Unlike a traditional dashboard, the conversational interface gets better at its job of presenting relevant information the more it is used and therefore becomes a more powerful decision support tool. This concept is called “stored value” and is a key to building habit-forming products according to the Hook Model.
Responsibilities: - Storytelling. - Brandergizing. - Telling stories. - Developing brand campaigns that’ll never see the light of day. - Adtergrating. - Coming up with stories, then telling them. - Being a millennial. - Making us seem human. - Being told “no” by other departments. - Being pitched “better ideas” by other departments. - Losing touch with people and reality. - Manage a go-to-market plan.