Hanna KnowlesinMadison Ave. CollectiveTechnology branding strategies: How to code your identity for humansYou’ve spent countless hours developing a game-changing technology. You know all the nitty gritty details of its functionality and want to…Jan 27, 2018Jan 27, 2018
Hanna KnowlesinMadison Ave. CollectiveThe importance of branding for nonprofits: How to tell a story that wins you followersBranding for nonprofits is not just a fundraising tactic. In fact, it’s not a tactic at all. Branding is a strategy that serves as the…Jan 15, 2018Jan 15, 2018
Hanna KnowlesinMadison Ave. CollectiveSix things that make great healthcare branding strategies successfulIn today’s world, patients have options. Many options.Jan 10, 20182Jan 10, 20182
Hanna KnowlesinMadison Ave. CollectiveMarketing to millennials: Create a message they can’t ignoreMillennials — currently between the ages of 23 to 37 years old — are estimated to to yield $200 billion in annual buying power. The caveat…Dec 4, 2017Dec 4, 2017
Hanna KnowlesinMadison Ave. CollectiveHow to reach fundraising goals through generational marketingIt’s a summer evening and you’re attending a benefit concert for a local nonprofit.Nov 16, 2017Nov 16, 2017
Hanna KnowlesinMadison Ave. CollectiveThe importance of generational targeting: From millennials to baby boomers, one message won’t…As business leaders and marketers, we know the importance of using different marketing strategies to reach specific audience segments.Nov 3, 2017Nov 3, 2017
Hanna KnowlesinMadison Ave. CollectiveHow to match the marketing funnel with web content strategyIn the rare case, a visitor comes to your website and immediately signs up for your service or purchases your product.Aug 2, 2017Aug 2, 2017
Hanna KnowlesinMadison Ave. CollectiveYour game plan for a winning website: 8 key elements of a content strategyYou wouldn’t launch a business without a plan. Likewise, launching a website without a strategy will leave you with a site that sends…Jul 20, 2017Jul 20, 2017