Hanna Otchyk

If you are choosing a common target audience, then they will be in high demand. They will be completely overloaded and flooded with information and ads. How are you going to stand out and be different? There are lots of ways to be different. Email me …

The challenge — especially as you get older(sorry) — is to keep up with the times and trends of crafting the Message, the Frame, and the Channel, so that you can ensure you reach your customers.

I’d focus on qualities of: quick-value, causes people care about, empowerment, and insightful. I’m hoping for educational entertainment — call it edutainment :) (coined by Nathan Bashaw).