The point is not to create unfair and insurmountable barriers that prevent your customers from leaving your company if they so wish but rather to setup technologies that make your customers naturally not want to leave your platform.
How to Grow Your Startup Revenue
Josiah Humphrey

Excellent point, Josiah. A lot of first-time entrepreneurs and even investors tend to focus more on unnatural ways to retain their customers. However, like you mentioned, you have to “make your customer NATURALLY not want to leave your platform”. Once you’ve successfully managed to do that, your revenues will climb. Thank you for this informative, elaborate & well-researched article.

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