Hans Albu SanmiguelA strong brand strategy: The foundation for success in today’s competitive marketA brand strategy is essential for any business looking to succeed in today’s competitive marketplace. Not only does it help to motivate…Jan 21, 2023Jan 21, 2023
Hans Albu SanmiguelHow to build a communityA brand community can provide increased customer loyalty, improved brand awareness, enhanced customer engagement, increased sales…Jan 16, 2023Jan 16, 2023
Hans Albu SanmiguelTransforming your brand to increase shareholder value and sustainabilityBrand transformation is a process of evolution and change that aims to align a company’s brand with its business strategy and values. It…Jan 3, 2023Jan 3, 2023
Hans Albu SanmiguelThe role of authenticity in brandingAuthenticity is the degree to which a brand is genuine, transparent, and true to its values and mission. It is an important aspect of…Jan 1, 2023Jan 1, 2023
Hans Albu SanmiguelHow do we generate organic visibility?There are a number of ways to generate organic visibility for a website or online business. Here are a few strategies that can help:Jan 1, 2023Jan 1, 2023
Hans Albu SanmiguelThe evolution of brandingBranding is an evolving field, and it is likely that branding will continue to evolve and change in response to shifts in technology…Jan 1, 2023Jan 1, 2023
Hans Albu SanmiguelWhat is a target marketA target market is a specific group of consumers that a company has identified as the primary audience for its products or services. A…Jan 1, 2023Jan 1, 2023
Hans Albu Sanmiguel5 ways to conduct a competitive researchCompetitive research is the process of gathering and analyzing information about a company’s competitors in order to understand their…Jan 1, 2023Jan 1, 2023
Hans Albu SanmiguelTagline vs SloganA tagline and a slogan are both phrases that are used to communicate the message or positioning of a brand. However, there are some…Dec 29, 2022Dec 29, 2022
Hans Albu SanmiguelWhat is a brand audit?A brand audit is a comprehensive review of a brand’s performance and effectiveness. It involves analyzing various aspects of the brand…Dec 29, 2022Dec 29, 2022
