Instructional vs Informative: Two Kinds of Tooltips You Should KnowWhy Tooltips? Web users are notorious for not reading, and mobile users tend to be even worse due to limited time and fragmented attention.Mar 18, 2020Mar 18, 2020
Announcing Hansel Insight: An Infographic Deep Dive into 300+ Feature Adoption Nudges from Google…Are product teams really using these Nudges to drive feature adoption in 2020?Feb 27, 2020Feb 27, 2020
Overcoming Cognitive Biases That Reduce Feature AdoptionWe humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace.Feb 18, 2020Feb 18, 2020
Feature Discovery Is Vital For Adoption — Here is Why!Today, product-led companies live and die by quick feature releases and no product team can afford to have its mainstay ignored.Jan 15, 2020Jan 15, 2020
The Science Behind Onboarding: PrimingPriming plays a critical role during user onboarding — of influencing users & incentivizing desired action. We take a look at a few…Oct 22, 2019Oct 22, 2019
From Retail Shelves to Digital Products: The Journey of Nudge TheoryFrom shelves of retail stores to the latest digital apps — nudges have proved to be powerful tools to drive business goals. And how!Sep 27, 2019Sep 27, 2019
User Onboarding Teardown: See 4 Behavioral Science Principles in ActionIn this blog, we highlight some key behavioral science principles that we spotted during the onboarding process of our app teardowns.Aug 14, 2019Aug 14, 2019
5 ‘Empty State’ Strategies to Drive EngagementYour product is always communicating. Your empty states are too. 🗨️ Here are examples of five engagement strategies for your empty…Jul 17, 2019Jul 17, 2019
Do It With the K.I.S.SDoes Your Product Statement Make a Great First Impression?Jul 2, 2019Jul 2, 2019
Potential Gamechanger: Understanding the Power of Deep ConfigsIn a market where change is inevitable, an inflexible product will slow you down. Deep Configs is going to change that, drastically.Jun 19, 2019Jun 19, 2019
