We sympathize with product managers. Some of our co-founders being former PM’s themselves, they’ve regaled the Hansel.io team with stories of the epic journey it takes to get a feature released, from conception to roadmap, from ideation to release. Let’s just say they didn’t look very overjoyed when they told…

We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and adopting new behaviors. In this blog post, I’ll explore how momentum behavior…

In 2006, Microsoft ran a survey to find out what new features their users wanted in Office 2007. They found that 90% of the requested features were already present in their previous product. Office 2007 would go on to sell over 71 million licenses, and a decade later, it was…

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of…

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly. But what exactly is…

A week ago, we decided to take a closer look at a few apps. As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it. Nudges are easy product interventions that alter people’s behavior in a predictable way — to…

In The Communication Book, authors Mikael Krogerus & Roman Tschäppeler put it this way, A man comes home, sits down, stares into space and is silent. His wife looks at him and asks him how he is. He says nothing — and yet he communicates something. …

Does Your Product Statement Make a Great First Impression? 46% of website visitors claim a ‘lack of message’ will cause them to leave. People abandon ship when they don’t understand the value a product or service would bring them. So this brings up the question — regardless of its simplicity…

What if you had the ability to change the behavior and appearance of your app with no code? With zero engineering effort, you are able to add new layouts, change color themes, modify widgets and icons, remotely without an app update. This depth of configuration is possible with configs, or…