In the past five years, digital products live and die by quick and frequent feature releases and the success of product teams is often measured by the speed and timing of these releases.

While a new feature presents an opportunity to add value to users, its adoption is an equally critical success factor for any product team.

But a feature will only see significant adoption if users are aware and start actively using it.

This is why feature discoverability becomes an important part of driving feature adoption.

Among the several strategies that product teams deploy to facilitate feature discovery, the…

We sympathize with product managers.

Some of our co-founders being former PM’s themselves, they’ve regaled the team with stories of the epic journey it takes to get a feature released, from conception to roadmap, from ideation to release.

Let’s just say they didn’t look very overjoyed when they told us these stories. Being a PM is hard!

Harder still though, they would say, was reconciling the sense of relief after releasing the feature and the existential dread of having to drive its adoption.

In a perfect world, good PM’s think about feature adoption while they’re building the feature and…

We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace.

App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and adopting new behaviors.

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles.

occurs when people fail to choose an optimal path within an interface because they’ve decided to stick with the path that they’re familiar with.

In 2006, Microsoft ran a survey to find out what new features their users wanted in Office 2007.

They found that 90% of the requested features were already present in their previous product.

Office 2007 would go on to sell over 71 million licenses, and a decade later, it was still the preferred productivity suite adopted by businesses and public institutions ( and other options like Google Suite).

This was a classic case of “discoverability” — a discrepancy between available features and what users actually know to be available.

Due to this lack of…

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users.

What is it that makes us think about the SKY when we see the word BLUE?

Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?

The answer to these questions is that we are all primed.

Psychologists and behavioral scientists define priming as the exposure to one stimulus that influences our reaction to the next stimulus.

In other words, it refers to the phenomenon of influencing a decision…

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!”

It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly.

But what exactly is a nudge?

Why have startup brands adopted the use of nudges?

And how does the growth of digital brands and products change our understanding of nudges?

How do you nudge your customer closer to a sale?

The concept of the nudge was made popular by a 2008 book called “…

A week ago, we decided to take a closer look at a few apps.

As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it.

Nudges are easy product interventions that alter people’s behavior in a predictable way — to make users think or do something they might not instinctively do.

There is a science at play here — that of behavior.

In this blog, we highlight some key behavioral science principles that we spotted during the onboarding process of our apps.

The apps in question? Strava (Fitness), Canva (Design)…

In The Communication Book, authors Mikael Krogerus & Roman Tschäppeler put it this way,

A man comes home, sits down, stares into space and is silent. His wife looks at him and asks him how he is. He says nothing — and yet he communicates something. It is immediately clear that something must have happened.

Empty states are your product’s way of saying nothing. They are screens in your UX that are yet to be filled with information (only if the user completes a certain task) or have nothing to show, nothing to display.

With apps running our lives, there…

Does Your Product Statement Make a Great First Impression?

46% of website visitors claim a ‘lack of message’ will cause them to leave.

People abandon ship when they don’t understand the value a product or service would bring them.

So this brings up the question — regardless of its simplicity or complexity, how would you craft a product statement that will motivate your customers to take action?

A statement that absolutely nails their first impression.

Do it with the K.I.S.S

Back in the 1970s, Kelly Johnson, an aircraft engineer at Lockheed grew frustrated with the complexity of jet aircraft he was tasked to design.


What if you had the ability to change the behavior and appearance of your app with no code?

, you are able to add new layouts, change color themes, modify widgets and icons, remotely without an app update.

This depth of configuration is possible with configs, or as we at Hansel call it — Deep Configs.

Using Deep Configs, you can change the default values in-app, that control the behavior and appearance of your application.

It abstracts your code and its data into values, that can be tweaked in real-time.

To get started you have to identify…

We help Product Managers address user drop-offs at critical product funnels to boost engagement and revenue, all without code.

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