Human-Centered Design

TK I have to edit this post

Even though, Mango is super oooold Spanish brand, they’re very technology forward. Recently, they built a mega store with a digital fitting room and a lounge area.

TK Cool photo

User Research

Mind Map

I always start the User Research with a Mind Map. I find it the best way to organise and visualise the objective of the Case Study. I always come back to this visual briefing to make sure I didn’t drift from the main plan.

Benchmarking

I realised many companies are transitioning into mobile platform syncing all their in-store features. I analysed their strong points and their weak points.

Affinity Map

Next, I continued to do Surveys & Interviews to Empathise with the user. The main purpose of the Affinity Map is to identify user’s pain points and think of possible solutions through “How might we…”…